The Benidorm Half & 21K organizers have reached a sponsorship agreement with Sprinter, a leading sportswear and equipment brand, which celebrates its 30th anniversary in 2025. This agreement consolidates the relationship between two leading sports figures in the province of Alicante and makes Sprinter the official sponsor of the 2025 edition of the Benidorm Half Marathon and 10K, which will take place on November 22nd.
“We are very pleased to add Sprinter to the Benidorm Half Marathon family, especially in such a symbolic year for the company. Having a brand born in our province and now a national benchmark in sports is a great boost for the race,” highlights Fernando Brotons, race director and CEO of Tour-Sport Promociones Deportivas.
“Sprinter perfectly represents the values we want to convey: passion for sport, closeness, and community spirit. Their involvement will enhance the experience for both runners and spectators,” adds Brotons.
For Sprinter, the agreement is part of a year of celebrations and brand expansion, reaffirming its commitment to running and the sports community.
“The Benidorm Half is a perfect event to connect with our community in a unique and intimate setting. We want both runners and the public to experience running from the inside and enjoy an unforgettable day of sport and celebration with Sprinter,” explains Sara Ribeiro, Sprinter’s Global Brand Manager.
“Furthermore, through initiatives such as the Sprinter Run Clubs, which we recently launched in Valencia and Barcelona, we continue to strengthen our commitment to running and to being increasingly closer to the community, supporting runners not only at major events but also in their training and progress,” she emphasizes.
Under the slogan “We put kilometers into the cold,” Sprinter encourages its sports community to continue enjoying running during the coldest months of the year, embracing the philosophy of the Benidorm Half: experiencing sport as an experience, enjoyment, and achievement.
The Benidorm Half 2025 will feature, as usual, two distances approved by the Royal Spanish Athletics Federation: a 10K and a 21K. The route will traverse the city’s most emblematic locations, including the historic center and its iconic seafront promenade.
Organized by Tour-Sport Promociones Deportivas, the Benidorm Half has experienced significant growth in recent years, establishing itself as a benchmark event on the national and international calendar of popular races.
About Sprinter
Sprinter is one of the leading fashion and sports equipment chains in Spain, with more than 200 physical stores across the country and a robust online platform.
The company offers a wide variety of sports footwear, clothing, and accessories from leading international brands.
With competitive prices and a firm commitment to customer service, Sprinter facilitates access to an active and healthy lifestyle, adapting to all levels and sports disciplines.
About the Benidorm Half
The Benidorm Half is organized by Tour-Sport Promociones Deportivas and, in 2025, will have the institutional support of Benidorm City Council, Visit Benidorm, and Tourism of the Valencian Community. Private sponsors include Meliá Benidorm, Olympikus, Coca-Cola, and Sala Marina.